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The social media age holds immense potential to make or break anyone’s reputation. Likes, shares, and retweets are more than just numbers in this world as opposed to some ill-informed opinions about the industry. Every brand, be it big or small is jumping onto social media platforms to promote its products and services, and rightfully so. 

Did you know that over 4.66 billion people worldwide are active Internet users, with a staggering 4.20 billion active on social media? That’s more than half of the global population scrolling, swiping, and tapping away on platforms like Facebook, Instagram, Twitter, and LinkedIn. This massive user base presents an unprecedented opportunity for businesses to engage, influence, and drive conversions like never before.

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