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What Is an Online Marketplace?
An online marketplace is an eCommerce portal where multiple vendors come on a common portal to sell products or services. This eCommerce model is also called the multi-vendor eCommerce website.
Different vendors/sellers register on the multi-vendor site where they upload, display, and sell their products or services. The sellers pay a commission to the marketplace owner for using the readymade platform and its other services which may include customer support, logistics, etc. The portal and its policies, transactions, etc. are managed by the marketplace admin/operator.
What Type Of Online Marketplace Platform Are You Aiming At?
The very first thing you need to do is to decide what kind of buy and sell platform you want. Is it supposed to be an online marketplace for sellers? A B2B, B2C, or P2P marketplace platform development? Are you wondering how to build a marketplace app, that is a cross-platform solution?
Before you get to the development process, we recommend you create the business plan for your online marketplace platform which would answer the following questions?
What industry should it work for? Is it a unique product or are there competitors already?
Whom is it created for? What does my project have to offer? How will it solve my customer’s pains?
What marketing + distribution techniques will work the best to create an online marketplace that would be on everyone's lips?
How can I monetize the project? What are the possible ways to earn money on it?
If you’re targeting to build a shared economy app or B2B/B2C marketplace app, you might find the detailed steps to go in the article on launching a scalable online marketplace platform.
When starting from scratch, your marketplace app development team should include:
A business analyst
A UX/UI designer
Software developers (frontend and backend pros, or full-stack programmers);
A manual or automation QA engineer, depending on your project needs.
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