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How Prospect Marketing can help reach Household Gas Connection Users?

About Gas Connection Users-

India has improved access to—and use of—cleaner cooking in recent years. Formal access to liquefied petroleum gas (LPG) has expanded rapidly: the number of registered LPG connections has more than doubled from 106 million connections in fiscal year (FY) 2008/09 to 263 million as of the end of FY 2017/18. According to the Petroleum Planning & Analysis Cell (PPAC, 2018a), total consumption of household (or “domestic”) LPG has almost doubled in the last decade, increasing from 10.6 million tonnes (MT) in FY 2008/09 to 20.4 MT in FY 2017/18. (BBGV3620)

Who needs to reach the Household Gas Connection Users?

The Gas connections in household are used mainly for two purposes that is for cooking and Water heating/Geyser. So it’s obvious that those who companies which provides gas stoves and gas supplying agencies needs to reach this audience. Also all the companies that manufacture geysers or the companies who provide solar water heaters can reach out this audience. Now since the safety is important some companies which provide extra protection kit like auto gas leak detector needs to reach this audience.

How to reach this Household Gas Connection Users?

Now there are many channels available to reach this audience. There are offline channels like TV advertising, radio advertising or newspaper/ magazine advertising. But the best way to reach this audience is through content marketing, Video marketing and Webinars and digital channels like social media like Instagram, Facebook, LinkedIn, etc. The advantage of using these channels are they facilitate data collection and storage. But still using only digital channels is enough or something else is also required?

Prospect Solution-

The answer to the above question is Prospect Marketing. Through prospect marketing one can easily filter out the target audience out of a large base of undefined audience. Prospect marketing can help reach gas connection users effectively through defining the exact target audience. The channels then used to reach this defined audience are focussed channels like Email, LinkedIn or other social media which provides custom filters for promoting or advertising your products and services. The advantage of using these channels are they are cost effective compared to other broadcast channels like TV, radio, etc and also they facilitate increased conversion rates which in turns to help your business grow.

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