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In today’s business environment, one of the biggest challenges is to generate revenue by growing sales. Your salespeople only have so much time. Even if you hire the most focused people, invest in tools that boost their efficiency, and remove all distractions, there’s a limited number of selling hours in the day. WHAT IS CHANNEL PARTNER? A Channel Partner is a basically, anyone who doesn’t work directly for your organization. A Channel Partner is a person or organization that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs) and other such organizations. The Channel Partner is part of the vendor’s indirect sales force, meaning that they sell the products and services on behalf of the vendor but they are an independent company. They may also sell products and services produced by other vendors as well as items they develop themselves. HOW DOES CHANNEL PARTNERWORK? Channel partner-vendor relationships provide an opportunity for vendors to promote certain products or services. Vendors typically offer channel partners product and marketing training, discounts, technical support, lead-generation tools, deal registration and early access to a vendor's technology. Vendors may also provide opportunities for joint marketing and cobranding activities with partners as a business incentive.
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