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Marketing & Advertising
In cut-throat competition, quality alone is not enough to win the top spot in the customer's mind.
What's the point of being good if no one knows?
What's the point of being better if others sell better - or even achieve pole position with inferior quality?
Quality takes place in the mind of the other person.
In addition to your competence, company success depends on whether you can convince and inspire others. Service must not only be provided but also positioned with an irresistible offer.
That's why Hermann Scherer shows how effective positioning, visible market presence, and significant sales can be achieved through partly unknown market mechanisms.
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» Scherer's gold program represents a trend in Germany «
You won't get any mediocre tips or standards, on the contrary, Hermann Scherer shares his experience from advising and giving lectures to over 3,000 companies and as one of the most successful speakers in Germany and also shares the secrets that no one would usually say.
He explains which agencies, publishers, marketers and service providers you need to work with - and brings them along too.
“It took me many years to get in touch with a real agency and almost 10 years to get in touch with one of the most successful publishers in Germany.”
In this event, you shake hands with everyone.
TARGET GROUP
Entrepreneurs, self-employed people, coaches, consultants, trainers, speakers, freelancers, real estate agents, photographers, scientists, lawyers, tax consultants, health professionals, etc. So all top performers and experts whose quality and performance deserve to be effectively positioned on the market by the right target group to be recognized and perceived positively.
Brands are not sold – they are bought.
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The focus is on the following goals:
Sustainable development
Effective positioning
Visible market presence
More orders
Notable sales
What are the topics in the GOLD program?
Market analysis and market cultivation
Positioning your personality
Increased sales and higher fees
Profile creation to attract customers
Book and media creation: The path to becoming a bestseller
Performance development: stage brings the stage
Online presentation and sales
Press and public relations
Be bought instead of sold - conquer the front seat in the customer's mind
Capitalize ideas and services
In a nutshell: It's about better positioning, more attention, more customers, more orders and more sales.
The program makes sense for you if you...
You are more independent and looking for your unique positioning.
As an entrepreneur, you want to increase sales.
want to be on many stages with your message.
You never want to worry about customers again.
Want to realize significantly higher fees?
Want to be perceived as a brand?
want to earn what you are worth.
You feel that there is more going on.
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