Marketing & Advertising

Intent data is considered crucial in today’s sales and marketing environment for a higher sales conversion rate.

Success in any business hinges on sales conversion. To attain this crucial objective, B2B marketers harness the power of intent-based data to fuel their marketing activities and gain deeper insights into the behaviors of their target audience.

Research indicates that 70% of business-to-business marketers utilizing intent data deem their digital marketing approach highly effective.

This blog will spotlight real-world case studies, illustrating how companies have successfully integrated intent-based data into their marketing strategies.

What is Intent-based Data Marketing?
Intent-based data marketing involves leveraging data gathered throughout a B2B customer’s journey to identify and understand their purchasing intent. To illustrate, consider a software company offering cybersecurity solutions. If a business executive starts researching cybersecurity trends, visits the company’s website, and downloads a whitepaper on threat detection, the intent data collected provides valuable insights. It reveals not only the specific topics the customer is interested in but also signals a potential interest in upgrading their cybersecurity measures.

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