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source web page - https://www.openlearning.com/u/haastrupsimonsen-s5gqxl/blog/WritingAProfitablePressLaunch;

It could be difficult to know if and pres release news how your small enterprise PR efforts are paying off, however one way to track it's utilizing Google Alerts . It’s simple to use—create an alert on Google by entering a "search query’—things like the name of your business, the name of competitors, your trade and some other relevant keywords. Anytime these terms seem on the internet Google sends an alert about it to your e mail. It’s a good way to monitor your business’ presence on the web, see what competitors are doing and what people are saying about your business and about your competitors’ companies.

Public relations isn’t just about media coverage, ultimately it’s about constructing relationships. Do your research and identify bloggers, YouTubers, media outlets and reporters that cover your trade, niche or market and attain out to them.

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