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The claim that moving toward strategic, data-driven competitive analysis affects performance is supported by a scientific study that is relevant to this discussion. The application of advanced data analytics and competitive positioning were found to be positively correlated in the study, which used a wide range of data from an appropriate sample of businesses. Understanding how big data is used in competitive analysis sheds light on numerous ways to promote innovation, broaden the market, enhance customer experience, and raise operational effectiveness. ...........................................

Given its crucial role in determining the prosperity of businesses and industries all over the world, the study of industry competition has grown in significance.

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