Health - Beauty - Fitness

Skincare Serum Market Introduction Skincare serum can be applied to the skin after cleansing, but before moisturizing, to deliver powerful ingredients directly to the skin. Serum is ideal for this application due to its smaller molecules, which can penetrate deeper into the skin and deliver a high concentration of active ingredients. Serums are typically clear, gel-based, or liquid, and thinner than moisturizers. These are typically applied before moisturizers to aid in moisture retention. Face serums are topical applications that are transparent or translucent. They have excellent spreadability and absorption, and are specifically designed for enhanced active delivery.

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