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In an eCommerce world with point of sales quite scattered across marketplaces and eCommerce platforms, the role of an interactive and multi-channel eStore is more evident and important than ever-before. Building an eCommerce store to offer maximum level of customer exposure through an interactive store front and robust backend for enhanced conversion rates is the store practice in fashion at present. The stores are now designed with perspective of targeted branding, functionality, product catalog and unique experiences. Mobile responsiveness and easier product search is the next important factor that a merchant looks into his store.

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