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Online retail platforms have fewer channels to simulate such an experience than brick-and-mortar shopping experiences, where physical interaction and tactile sensations rule supreme. However, they make up for it by using different persuading strategies. Utilizing urgency and scarcity is one such tool. Online marketplaces give the impression that there is a shortage, prompting customers to make quick purchases. This phenomenon is based on the behavioral economics theory of loss aversion, which holds that the likelihood of losses outweighs the possibility of gains. As a result, it encourages customers to act quickly when making purchases in order to avoid the perceived loss. ...........................
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