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Additionally, empirical data supports the idea that marketing emails can cause cognitive dissonance. Customers who sign up for email lists show a preliminary interest in the business or product line. However, a dissonance phenomenon is indicated by subsequent disregard for or Organic Traffic avoidance of the marketing emails. According to the cognitive dissonance theory, when there is a disconnect between behavior (ignoring emails ) and expressed interest ( subscribing ), it causes discomfort and either causes attitude change or behavior to rationalize. ...........................................

Performance marketing is a marketing model that benefits from departing from conventional marketing techniques.

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