Marketing

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. Memorability. A brand serves as a convenient container for a reputation and good will. It’s hard for customers to go back to “that whatsitsname store” or to refer business to “the plumber from the Yellow Pages.

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