Residential architecture, namely homebuilding projects undertaken by national homebuilders, benefits to a significant degree from residential architectural rendering.

Rendering involves creating a 3D Rendering Services image with colours and shading so that designers, contractors and potential customers have an accurate idea of how the completed project will appear. In addition to developing designs accurately, architectural 3D rendering can help identify any potential challenges early in the design process and showcase design ideas effectively with both partners and clients.

Homebuilders typically create single home images as well as street scenes or site images, so that prospective investors or buyers can see the proposed purchase within the context of the street that their house will be placed within.