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We tracked the prices of 119 merchandise on offer in the six months before Black Friday 2019 and the six months afterwards. The aim became simple: to find out whether Black Friday 'deals' in reality do provide the rock-bottom costs many consumers assume. And the answer? Usually now not. We determined that ninety eight% of the discounts we investigated - which blanketed promotions on popular tech, home and personal care products - had been to be had for the identical rate or inexpensive within the six months after the income. Black Friday 2021 And, even as you might expect some merchandise to fall in fee over the years, we also located that 85% of the objects had additionally been the same rate or inexpensive inside the six months before Black Friday. In truth, simply 3 of the 119 merchandise we tracked - that's 1% - had been at their very cheapest rate on Black Friday. So earlier than you rush into impulse-shopping for a discounted espresso system or pill, study on for our recommendation on a way to workout if a deal is actual.
This is the maximum primary take a look at you may do, but our research determined that 13% of Black Friday consumers did not do this in 2017. We've often located that more than one keep will sell a product at a comparable fee, but only one claims that the rate is a special offer. For instance, if four shops are promoting the identical washing machine for £250, however most effective one is claiming it's a special provide at 'Now £250, became £three hundred', it's a quite precise indicator that the fee isn't a especially special deal. Of course, in case you're happy to pay £250 for that specific washing system, it really is quality. But do not snap it up wondering you're getting a bargain.
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