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It's interesting to note that these two consumer segments respond differently to different types of social media ads, including text, picture, and video. Visual cues may not be as alluring as textual advertisements, but they can still provide more information. However, despite offering less textual information, picture and video advertisements can captivate viewers with their visual appeal, which can affect their purchasing decisions. ...........................................
However, taking into account the diverse preferences of consumers, drawing a general conclusion would be oversimplifying. Comparative analysis of the situation can thus reveal more nuanced understandings. Different consumer segments have different levels of importance for social and informational influence.
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