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Furthermore, it is impossible to overstate the importance of data when purchasing digital media. As advertisers develop a thorough understanding of audiences, insights from consumer behavior are used to create customized advertising strategies. Artificial intelligence ( AI ) and machine learning algorithms, which enable precise targeting and ad optimization based on real-time data and increase the effectiveness of digital advertisements, are what are driving this trend. ...........................................

In order to increase the accuracy of geotargeting, Google Adsense incorporates techniques. For instance, as societal awareness of privacy issues rose, Facebook Advertising Google began requesting users ' consent before sharing their location information.

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