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Of course, the digital revolution has sparked an inversion of the conventional marketing paradigm. Businesses can instantly interact with a remarkably diverse demographic of consumers thanks to the abundance of electronically networked information systems made possible by developments in web-based technologies. Fundamental changes in the strategies used to connect with potential customers and sway their purchasing decisions have been brought about by this digital nexus. No matter what they do, modern start-ups tend to use this digital immersion as the foundation of their advertising Paid Media Strategy. ..........................................

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