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A case study involving a well-known non-profit organization offers an analytical tool for assessing the impact of social media Affiliate Marketing on fundraising. Social media was used by the organization under scrutiny as its main fundraising tool, enabling a thorough analysis of its accomplishments, difficulties, and overall impact. ..........................................

With a focus on social media as the primary conduit for fundraising efforts, the relevance of marketing in the context of Non-Profit Organizations ( NPOs ) has seen an upward trajectory. In order to support our hypotheses, this article aims to explain a thorough examination of this modern phenomenon that is supported by evidence-based analyses. ..........................................

These methods are effective because they make use of technological advancements and psychological principles.

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