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Before the term ‘Big Data’ was coined businesses carried out basic analytics using spreadsheets to understand business functionalities. The difference now is in the speed, efficiency, and accuracy with which data is processed. Earlier the process was time-consuming, today businesses can identify insights and make better decisions within a short period. The ability to work faster gives organizations a competitive edge over others. Big Data Analytics Usefulness ● Big data analytics have proven to enhance marketing, generate new revenue opportunities, and improve overall operational efficiency. ● An effective strategy provides a competitive advantage over your competitors. ● Earlier data systems were deployed only by large organizations. Now cloud-based systems have made it easier for smaller organizations to reap the benefits of data analysis. ● Big supply chains have greatly benefitted from big data analytics and quantitative methods to enhance decision-making. ● Customer data has improved marketing efficiency by acting on trends that enhance customer satisfaction. ● Personalization data from sources such as past purchases, interaction patterns, and product page viewing history enable companies to generate targeted ads, improving user experience. Click here to apply here – big data online course , big data online course with certification, business analyst certification
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