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Before you start hunting for the best big data analytics course out there. It’s important to understand the scope and contribution of big data. Big data analysis is a complex process of examining data to uncover unique patterns, correlations, market trends, and customer preferences, that help organizations make informed decisions. Data analysis plays an important role in most online services today. It is a major reason behind the success of various online services such as Netflix, Amazon, Facebook, and many more.

Big data analysis gives a more realistic picture of your consumer's taste and preferences in terms of charts and graphs that are easy to comprehend. This crucial information helps you mold your products and services in a way that helps you attract more loyal customers.

With companies brimming with data, it is important to refine this data into useful information. It involves a complex application with the use of predictive models, statistical algorithms, and what-if analysis fueled by analytics systems.

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